Keyword Research: The Foundation of Your Campaign

Before you even think about bidding, you need a solid keyword strategy. Don’t just throw in random terms – deeply research relevant keywords with high search volume and low competition. Use tools like Helium 10, Sonar, or even Amazon’s own search suggestions to uncover hidden gems. Think about long-tail keywords (more specific phrases) as well as head terms (broad, general words). The more targeted your keywords, the better your chances of reaching the right customers and avoiding wasted ad spend.

Mastering Match Types for Laser-Focused Targeting

Amazon offers various keyword match types: broad,