What is Brand Awareness?

Brand awareness refers to the extent to which consumers are familiar with your brand. It’s not just about knowing your brand exists; it’s about recognizing and recalling your brand name, logo, and what your brand stands for when they encounter it, even in a crowded marketplace. Strong brand awareness means your brand readily comes to mind when consumers think about products or services in your category. It’s a fundamental building block for any successful business, paving the way for customer loyalty and sales growth.

Types of Brand Awareness

There are two main types: aided and unaided