The Shift from Product-Centric to Experience-Centric

The old rules of brand positioning focused heavily on product features and benefits. Think of the classic car commercials highlighting horsepower and fuel efficiency. Today, consumers are less interested in a laundry list of specifications and more captivated by the overall experience a brand offers. This means brands need to think about how their products and services fit into the customer’s lifestyle and emotional landscape. It’s about creating a feeling, a connection, and a lasting impression, rather than just selling a product.

Authenticity Trumps Marketing Hype

Consumers are savvy. They can spot inauthenticity a