Understanding Your Target Audience

Before diving into any Google marketing, you need a clear picture of who you’re trying to reach. Think about the demographics of your ideal customer: age, location, income, interests, and online behavior. The more specific you can be, the better you can target your ads and content. Consider creating buyer personas – detailed descriptions of your ideal customers – to help guide your strategy. This initial groundwork is crucial for a successful campaign.

Google My Business: Your Free Online Presence

Google My Business (GMB) is a free tool that’s essential for any local business. Claiming and