SaaS Product Management The Ultimate Guide
Understanding the SaaS Landscape
The Software as a Service (SaaS) market is booming, with businesses of all sizes relying on cloud-based solutions for everything from CRM and marketing automation to project management and accounting. This growth has created a high demand for skilled SaaS product managers, individuals who bridge the gap between business needs, engineering capabilities, and customer expectations. They’re responsible for the strategy, roadmap, and execution of a successful SaaS product. This means understanding market trends, competitor analysis, and the intricacies of the SaaS business model, which focuses on recurring revenue and customer retention.