Understanding Your Business Goals

Before diving headfirst into pay-per-click (PPC) advertising, it’s crucial to define your objectives. What are you hoping to achieve? Are you aiming for increased brand awareness, lead generation, or direct sales? Clearly defining your goals will guide your entire PPC strategy and ensure you’re measuring the right metrics. Setting realistic and measurable goals, like a specific number of leads or website visits within a defined timeframe, will make tracking your success much easier. Don’t try to tackle everything at once; focus on one or two key goals to start.

Keyword Research: The Foundation of Your Campaign