Nike’s Ambitious Goal: A Faster, Smarter, Greener Supply Chain

Nike, a global leader in athletic footwear and apparel, faces increasing pressure to enhance its supply chain’s efficiency, sustainability, and responsiveness. The company’s ambitious goal isn’t just about speed; it’s about creating a system that’s more agile, environmentally conscious, and ultimately, more profitable. This involves a multifaceted approach touching on technology, partnerships, and a fundamental shift in how they manage their global network.

Leveraging Technology for Enhanced Visibility and Efficiency

A key component of Nike’s strategy is the deployment of advanced technologies. This includes sophisticated data analytics to predict demand more