What is a Trademark and Why is it Important?

A trademark is a symbol, design, or phrase legally registered to represent a company or product. Think of it as your brand’s unique fingerprint. It’s crucial because it protects your brand identity from being copied or misused by competitors. This protection extends to your logo, brand name, and even specific slogans. A strong trademark helps build brand recognition, customer loyalty, and ultimately, a more valuable business. Without one, you risk losing control of your brand and potentially facing costly legal battles.

The Trademark Registration Process: A Step-by-Step Guide

Navigating the trademark