Sustainable Style? Zara’s Supply Chain Shift
Zara’s Fast Fashion Legacy and the Need for Change
Zara, the Spanish fast-fashion giant, has long been synonymous with trend-driven clothing at affordable prices. This business model, however, has come under increasing scrutiny for its environmental and social impact. The brand’s reliance on a fast-paced supply chain, characterized by frequent collections and high production volumes, has raised concerns about resource depletion, waste generation, and potentially exploitative labor practices. The pressure to move towards more sustainable practices has mounted from consumers, activists, and investors alike, demanding a shift in the company’s approach.